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UTM Code Generator

Our free UTM code generator tool creates clear, trackable links and unlocks valuable data-driven insights.

The full website URL (e.g. https://www.adonis.media)

Use utm_source to identify a search engine, newsletter name, or other source.

Use utm_medium to identify a medium such as email or cost-per-click.

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

Used for paid search. Use utm_term to note the keywords for this ad. E.g: running+shows

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Introducing Our UTM Code Generator

Our UTM Code Generator helps you create custom tracking links quickly and easily. It adds special tags to your URLs so you can see exactly where your web visitors come from and which campaigns bring the best results.

UTM codes are small pieces of text added to links that track your marketing efforts. They show the source, channel, and campaign behind each click to help you measure success conveniently and decide where to focus your budget.

Without using a tool like this, B2B brands may struggle to track marketing performance clearly, which can lead to wasted time and money on campaigns that don't deliver.

How It Can Help Your B2B Brand

This tool can help you in four ways:

  • Save time. Stop spending hours building tracking links from scratch. With our tool, you can create accurate UTM-tagged URLs in seconds. You can have more time to brainstorm ideas, prepare content, and run campaigns that actually bring leads to your business.
  • Ensure accuracy. Small mistakes in UTM codes can break your tracking and make your analytics messy. Our tool removes this risk by automatically adding the right parameters in the correct format, so every link you share gives you clean, reliable data.
  • Simplify tracking. When all your links follow the same structure, reporting becomes much easier. You can quickly see which platforms, campaigns, or content types drive results. This makes it simple to compare performance and decide where to put your marketing budget.
  • Stay organised. Running multiple campaigns at the same time can get confusing. Our tool helps you keep every link clearly labelled and stored in one place. They can be easily updated, checked, or reused without hunting through old files or spreadsheets.

How to Use the Tool

Using this tool is easy. Just enter a few key details, and you'll instantly see a clear breakdown of your results.

Enter the Following Information

  • Website URL
    • The full website URL (e.g. https://www.adonis.media).
    • Always copy the exact URL of the page you want to track.
  • utm_source
    • Use this to identify a search engine, newsletter name, or other source.
    • Choose the platform or source sending traffic, like 'google' or 'newsletter'.
  • utm_medium
    • Use this to identify a medium such as email or cost-per-click.
    • Pick the marketing channel, like 'email' or 'cpc'.
  • utm_campaign
    • Use this to identify a specific product promotion or strategic campaign.
    • Name your campaign clearly, like 'summer_sale' or 'product_launch'.
  • utm_id (optional)
    • Use this to identify a specific ad campaign.
    • Use your ad platform's campaign ID for exact tracking.
  • utm_term (optional)
    • Use this to note the keywords for this ad (e.g: running+shows).
    • Add paid search keywords to measure keyword performance.
  • utm_content (optional)
    • Use this for A/B testing and content-targeted ads.
    • Use this if you want to differentiate ads or links that point to the same URL.

What You'll Get from Our Tool

  • UTM Tracking Links
    • Once you click the 'Generate UTM Code' button, our tool will create a custom UTM code tailored to your campaign details.
    • You can quickly copy and paste your new tracking link.
    • Use these links anywhere you want to track clicks, like emails, ads, or social posts.
  • Links Spreadsheet
    • If you've generated one or more tracking links, you can also download them as a spreadsheet for easy organisation.
    • We made it easy for you to keep all your campaign links in one file.
    • Great for sharing with your team or saving for reports.

Your Next Steps

Once you have your results, here's how you can turn them into a plan that helps your B2B business grow.

  • Check your results regularly. Look at your UTM data on platforms like Google Analytics. See which sources and campaigns bring the most visits and leads. Reviewing your data often helps you quickly spot trends and understand what content your audience likes best.
  • Compare campaign performance. Group your campaigns by source, medium, or date to help you see what works and what doesn't. If one campaign does much better than the others, think about why: it could be the offer, the platform, or even the timing.
  • Share insights with your team. If you work with others or in a team, keep them updated regarding the results. Good communication helps your team plan smarter and use what's working in future campaigns.
  • Tidy up your data. Make sure your campaign names and sources stay consistent. Fix any little mistakes. Clean, neat UTM tags make it much easier to track and compare everything over time, saving you headaches later on.
  • Plan your next moves. Use what you learn from the data to adjust your marketing. Put more effort into what works and try new things for areas that need a boost. UTM tracking gives you facts so you can plan for your campaigns confidently.

You Ask, We Answer

Frequently Asked Questions

Can I use spaces or capital letters in my UTM tags?

We always use lowercase letters and replace spaces with dashes or underscores, as this keeps things tidy in our reports and avoids mistakes.

You can also do this practice because search engines and analytics tools treat upper and lowercase as different, and using one style keeps your data clean.

Do UTM links affect my website's Google ranking?

No, adding UTM codes doesn't harm your SEO or change how Google views your site.

Search engines ignore the codes, but they help track where your visitors come from in tools like Google Analytics.

Always focus on clean URLs for users.

What if I forget to add a UTM code to a link?

If a link doesn't have any UTM tags, the traffic gets mixed in with everything else, often showing up as 'direct' or under the general source.

It can be not easy to track exactly which campaign or platform brought those visits to your website.

Can I use the same UTM link for more than one campaign?

No, each campaign should have its own unique UTM-tagged link.

If you use the same UTM link for different campaigns, your data will overlap, and you might find it hard to see which campaign is actually driving results.

What does 'utm_content' help me track?

'utm_content' is used to spot the exact ad or link that someone clicked.

This is handy if you're testing two ads in the same campaign, or if you want to see if a button or a text link gets more attention in an email or web page.

Why should I use all the UTM fields and not just some?

If you use every UTM field, you'll get a full picture of how each campaign performs.

Skipping fields means you may lose details about which keyword, ad, or creative is working.

This can make it hard to find what to improve in your marketing.

Is it safe to use UTM links in social posts and emails?

Yes, UTM codes are perfect for copying into emails, ads, SMS, and social posts.

Just remember to check if the platform shortens your link.

Keeping track of all your places will help you tell exactly where new visitors are coming from.

Can UTM tags track clicks on PDF documents or files?

UTM codes will show in analytics when someone clicks a tagged link in a PDF that takes them to your website.

However, they won't track when a PDF is downloaded or opened.

For that, you'll need extra tracking, like events in Google Analytics.

How can I tidy up messy UTM tags in my reports?

Before launching anything, make a list of standard source, medium, and campaign names.

Use these every time.

Review your results weekly and fix any spelling mistakes or extra spaces to keep your tracking clear and simple for everyone using your reports.

What happens if I double-tag a URL with two sets of UTM codes?

If you accidentally add two sets of UTM codes to a link, the first set will be picked up by analytics.

The second set gets ignored as it might cause tracking issues or confusion.

Always check your links before sharing them anywhere online.

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